About The First Group

The First Group is UAE’s leading property developer and it has pioneered the way for profitable hotel investing in Dubai. Company was founded in 2005 in Dubai and at the beginning of its activities specialized in the creation of hotel projects. The First Group is recognized as a leading provider of end-to-end hospitality solutions in the region, boasting a diverse portfolio of high-value assets. Over the past two decades, the company has built a reputation as one of the hospitality industry’s foremost innovators, offering groundbreaking investment opportunities to clients and partners, and delivering exceptional experiences to hotel and leisure guests. The First Group’s hospitality asset portfolio encompasses unique lifestyle hotel brands, dynamic F&B outlets, and popular leisure venues. The company’s visionary approach to hotel and hospitality asset management has established it as a trusted partner for some of the industry’s leading global brands, including Wyndham Hotel Group, Jumeirah Hotels & Resorts, Emirates Skywards, Mont Blanc, and BMW, as well as individual investors from over 146 countries worldwide.
Drawing on its extensive expertise in developing and operating award-winning hospitality ventures, The First Group also offers a range of third-party hospitality management services. These services include hotel asset management, F&B brand development, resource allocation, and operations support, making the company an ideal partner for new owners seeking to establish a market presence or existing players looking to enhance their hospitality businesses.